Market Orientation and the New Product Paradox
نویسندگان
چکیده
منابع مشابه
STRUCTURAL LINKAGES AMONG MARKET ORIENTATION, INNOVATION SPEED AND NEW PRODUCT PERFORMANCE From a strategic viewpoint a market orientation
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ژورنال
عنوان ژورنال: Journal of Product Innovation Management
سال: 2005
ISSN: 0737-6782,1540-5885
DOI: 10.1111/j.1540-5885.2005.00145.x